The Most Important Metrics to Help You Know Your Site’s Performance
You should know by now there are no two website metrics that were created equal. Most people make the mistake of measuring metrics that don’t add any value to a business website. If whatever metrics you are measuring are not leading to any success, rest assured you are wasting your time, money and effort. At the very least, when you know how to track and measure the performance of your site means you will significantly improve the user experience. The second advantage is that you will retain your hard-earned traffic. The other thing worth mentioning is you get not only to identify but also fix possible hitches that may not be noticeable to your competition.
Metrics are viewed as indicators that show how this site is performing. It needs no mentioning if you have performing metrics, it means your business is also performing. You don’t want to be this company that checks performance without factoring in marketing KPIs. The secret is to identify the metrics that are a sure bet to succeed. Read on to learn about the most common metrics to watch out for.
For starters, you ought to check what is known as time to Title. Time to Title is a metric that looks at how much time it takes a homepage title to appear on the browser of a potential customer. Time to Title is very important as it targets the gateway to your website – the title. More importantly, it shows how all the other metrics of this site are performing, since it is an indicator of how well your SEO efforts are paying off.
The other important metric to check would be on the number of visitors directed to your website at any given point in time. There can never be any comparison to the critical role that having real-time traffic measurement plays. Should you see high traffic, it means your marketing campaigns and efforts are paying off. This metric also helps you know how the different campaigns are performing, allowing you to adjust accordingly.
Last but not least you have to measure the bounce rate, which also has to be done in real time. The bounce rate is simply an indicator of user experience on your website and each page that they visited. When your website has a high bounce rate, no doubt your SEO efforts may be misaligned, so you have to go back to the drawing board and check. CalcuNation is one effective online tool that can help you calculate the staying power of your website, i.e., the bounce rate so you can know where to adjust accordingly.